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Mindset

You Are What You Read

October 11, 2017

I cannot remember the books I’ve read any more than the meals I have eaten; even so, they have made me.
Ralph Waldo Emerson

What a quote from Old Waldo, as he’s called in Seabiscuit.

I have to agree with the sentiment – the books you read shape the way you view the world.

But personally I know the books I’ve read. I’ve diligently kept a list for almost ten years now!

My Influences

I posted a new page to the website – go take a look at what I’ve been reading recently. (It’s a work in progress, there are a ton of books to format nicely.)

A book a month over a decade is a ton of learning. Example entry for those who don’t click to the actual page:

Flags of Our Fathers: Heroes of Iwo Jima
James Bradley
August 2017

Brian’s thoughts: Powerful story of the WW2 Pacific battles told through the lives of the flag raisers in the famous photo. I think the Japanese aspect of WW2 is fascinating and underappreciated due to all the Nazi focus.


Someone out there on the internet: “But wait a minute – there’s nothing about real estate investing there! I thought that was a huge interest and what you spend all your time thinking about!”

Nope. Investing in rental properties is a means to an end. I think more people should consider it, but I do it as passively as possible, it barely occupies my thoughts through a typical week.

But there is one real estate book that I read way back in high school and has had a lasting impact:

Why Books? I Learn Other Ways

I’ve heard plenty of arguments for why books are no longer relevant and people can learn in other ways. Check out this quote from The Shallows: What the Internet Is Doing to Our Brains:

For some people, the very idea of reading a book has come to seem old-fashioned, maybe even a little silly – like sewing your own shirts or butchering your own meat. “I don’t read books,” says Joe O’Shea, a former president of the student body at Florida State University and a 2008 recipient of a Rhodes Scholarship. “I go to Google, and I can absorb relevant information quickly.” O’Shea, a philosophy major, doesn’t see a reason to plow through chapters of text when it takes a minute or two to cherry-pick the pertinent passages using Google Book Search.

What’s sad is the quote is from a philosophy major. Philosophy! With big ideas and lots of nuance, not simply facts. Come on guy!

I’m not buying into the idea you just need the bullet points of a book – even non-fiction. You have to sit with the idea for a long time and view it from many different angles. Then and only then will it sink in and actually influence the way you view the world.

Think of it as a wavelength for impacting your brain. Books are very low frequency and penetrating. They are low bandwidth but leave a lasting impact. High frequency bullet points and summaries are exciting and noteworthy, but often hit the surface of your brain and bounce off.

Plus, thanks to the Amazon Kindle and other types of e-readers, there really are no excuses for not getting stuck into a book. Personally, I always seem to be ordering new books from Amazon. There’s a certain charm when it comes to buying books. It feels equally weird and fun to smell new books and mark the pages with a book marker (you could buy them from https://serp.co/best/book-markers/ or other similar sites) so that you don’t forget up until where you’ve read. Moreover, I like to read a combination of old-fashioned printed books and modern eBooks.

Whenever I place an Amazon order, there is almost always a book that gets added to my basket at some point! Do you order your books from Amazon? If so, you should definitely check out the website for Raise. Their website is filled with useful promo codes and coupons that you can use to secure a discount on your next order.

Above all, I suppose what I am trying to say is that it does not matter if you prefer to purchase paper books or eBooks, as long as you are reading a book of some description, you can keep your brain busy. If you’re in need of something new to read, then you can head over to this website https://likewise.com/books to find plenty of great recommendations.

Also Learn Other Ways

I’ve learned about real estate investing through passive education (podcasts, books), active education (meetups, seminars), and hands-on education (making the leap and learning on the way).

Obviously I’m pro learning from blogs too.

Just don’t think all those other ways are replacement for books. They should be in addition!

How About You?

You are on the internet seeking knowledge – do you read books? What’s the per year pace that you’ve found works for you?

Do you buy that reading is a different than other types of learning?

After taking a look at what I’ve read, any recommendations for me?

Filed Under: Mindset

He’s Just Not That Into Real Estate

September 20, 2017

He's Just Not That Into Real Estate

You know that movie “He’s Just Not That Into You”?

Well this website is about to turn into “He’s Just Not That Into Real Estate”.

Don’t worry, I still believe it is a phenomenal investment and the best way to build wealth for anyone young with enough time to be patient. Of course, those with little knowledge in this field can take the help of experienced advisors and Michael Teys seems to be a fine example, but the person has to be immensely patient to be able to see the growth.

That being said, after a couple of months without a new article, it’s time to reevaluate the direction of this website and how I can best help people like you!

What I Originally Thought

Back in January 2016 when I started working on Rental Mindset in earnest …not this Ernest…
not this ernest
Here was my thinking:

  • I believe through my own research and experience that rental properties are a really powerful way to build wealth.
  • I believe most people don’t really know it is an option for them. It’s not for everyone, but it should at least be considered. Through sharing my own experience, there is the potential to have a big impact on a few people’s lives.
  • So I’ll use an easy website builder to start getting my thoughts out there. Then in about 9 months when I actually start adding more properties, there will be a lot to write about “live” and already a small audience. At that time I can look to increase your website speed as the viewership increases.

What Actually Happened

Fast forward to September 2017 and I feel the need to rethink things.

rethink things
Maybe the desire to rethink came from a Jedi mind trick? Regardless, here is my new thinking:

  • I still believe through my own research and experience that rental properties are a really powerful way to build wealthgiven that the rental property is in a good condition. For instance, if the roofs, doors, windows, basement, and foundation of the house are in good shape and health, then there is a good chance that the property owner will be in profit. However, if, for example, the foundation of the house is not in a good condition (and seems to be in an urgent need of repairs from firms like Helitech which is known to foundation repair in Columbia or similar locations), then is possible that the owner would get less value for the property.
  • Anyway, I still believe most people don’t really know it (rental property) is an option for them. It’s not for everyone, but it should at least be considered. Through sharing my own experience, there is the potential to have a big impact on a few people’s lives.
  • I have a website with a lot of thoughts out there and a growing audience. The actions I made on my portfolio and wrote about so far are purchasing an umbrella insurance policy, cash out refinance on property #1, and putting property #3 under contract.
  • The “here is what I did”, how-to articles are my least favorite to write. And even though there has been some action, there really isn’t enough to have it be a major focal point or differentiator from other information out there. The biggest impact has been actual conversations with people, not one way information posts. From now on, this will be my focus.

Actual Conversations

Comments on articles are the conversations that people see. But no matter how enticing I make it, many readers will never leave a comment. It is just not something they do.

One way these people interact is the contact form. Better yet is signing up for the email list and replying directly to me (that way I know they are in the club and not a first time visitor).

I’ve been surprised by my real life friends wanting to discuss real estate investing now as well. They knew I had a couple rental properties, and even before this website could have asked my about them, but didn’t. If I can positively impact my friend’s financial lives, that is a huge win (although I am a little concerned that market timing has the potential for them to have a bad experience and not stick with it).

There have also been conversations with people I previously didn’t know over the phone, email, Skype, and in person. I’ve found many of these to be high impact as well.

good conversation

What’s This All Mean?

There are going to be several changes to Rental Mindset moving forward:

  • More “Why” and big thinking articles (broadening into general finance and self-improvement, not just rental property investing), less “How To” and “Here’s What Happened”
  • Cover the “Here’s What Happened” with a short monthly update
  • Get my face and personality out there more so people can decide “yes, this is someone I’d be interested in talking to” or not
  • Get people on the email list to be “in the club” and connect directly with those people (over email, phone, video chat)
  • When one-on-one becomes too much, figure out groups, webinars, masterminds, etc.

Here’s How You Can Help

Would you be interested in being a part of a community?
commnity?
Interfacing with actual people on a regular basis around a set focus, that’s how you can steadily advance your goals.

Let me know the type of people you think would be most valuable to connect with – investors in a similar position or people who are a few steps ahead of you. I’ll start working that into the long-term plans for Rental Mindset.

Not a comment person? Shoot an email to Brian @ the website name.

Let’s get to know each other a bit better and I’ll do my best to help you move your goals forward, whether property #1 or way beyond.

Filed Under: Mindset

What If I’m Not Picky Enough? Next Rental Property Update

June 22, 2017

picky enough rental property

Art is hard to understand.

I’m a logical person. Art is about feeling. It defies logic.

How do you compare a piece of art to another? Which one is “better”? Of course there are groupings by quality, but within the group, how do you rank them?

There are so many different dimensions you can evaluate on. What is important to one viewer isn’t the same with the next.

Are rental properties the same way?

I’m searching for my next rental property and I’m worried I’m not picky enough compared to other investors.

I guess it all comes down to what you prefer, right? Surely, there are no right or wrong answers when it comes to looking for a rental property? I’ve seen some gorgeous properties in the San Fransisco area (look here) but I’m also considering properties in New York too.

You need to find a rental property that not only you like, but potential tenants will like as well. Having a look at somewhere similar to these property management companies jacksonville fl, can help you when it comes to getting the right tenants for the property.

It is important that you know what to look for, as this can make the process easier to handle, and can cause a lot less stress for you.

The Search Starting Point

Last month I finished my cash out refinance. The Atlanta rental I’ve had for 6 years appreciated enough for me to start a new 30 year loan and turn some of the equity into cash.

See: Cash Out Refinance on a Rental Property – My Actual Numbers

I have $36k to invest in a new rental property.

First decision is the city. I already have investments in two cities (Memphis and Atlanta) and want to keep it that way for now – fewer property managers is a good thing.

Out of those two cities, Memphis makes more sense in 2017. We are a bit higher up in the real estate cycle right now, so I want a city that behaves in a very linear fashion – no big swings.

See: How to Visualize the Real Estate Cycle

Next is the neighborhood. Again, if the neighborhood I’m already in still makes sense, that’s where I’m going to begin my search. This isn’t as important because property managers usually operate across the whole city, but if I move to a smaller mom-and-pop company, location within the city will matter to them.

I’m Picky About the Rehabber

For someone doing passive out of state investing, the turnkey company is extremely important. This is the company who does the rehab work on the property you purchase.

ideal turnkey company

My first level of filtering is achieved by working with a company like Jason Hartman’s investor network. They have relationships with the best turnkey providers in various cities and can send a warm introduction.

But you don’t have do to it that way. Other ways of filtering are using Turnkey-Reviews or BiggerPockets forums.

I’m not a believer in doing something like Roofstock or purchasing straight from an aggregator’s website. They do a certain amount of filtering and quality control, but it is a whole lot easier to decide the rehabber you trust than it is to judge the quality of an individual property from thousands of miles away.

My preference is a turnkey provider who has been operating for 10 years at 50 to 100 rehabs a year.

Experience matters. They need a certain amount of scale to have a full time crew and know what they are doing. I want a company that wants repeat buyers, not just in it to make a quick buck.

At a certain size, maybe 10 properties a month, I fear the quality goes down. Too many other projects going on. Too specialized.

I want that sweet spot.

My Worry – I’m Not That Picky About the Property!

Once I know the rehabber, neighborhood, and rent-to-purchase price ratio I’m targeting, the particular property doesn’t matter all that much to me…

shocked chandler

Did I just say that on the internet? What will people think?

Real estate investors are usually all about the buying. Buy low, that’s where you make the money.

They will spend months searching through deals, waiting for the perfect property. They will put in dozens of low-ball offers for every one that is accepted.


I do the opposite. I set my standards and buy quickly when something meets the requirements. Of course, it’s important to make sure that the house is in fairly good condition before buying, but most other things can be fixed easily. For example, I recently bought a Georgian property that needed a new front door as the old one just didn’t suit the house. I found a website that had lots of unique door designs and managed to get a new door installed within days. Things like that can be fixed easily and I’m so glad that I didn’t let a door put me off the property. Things can be changed! You can’t change the neighborhood that it’s in though, so I pay more attention to that sort of thing. When I purchase the property, it’s important to do some checks around the site to make sure the house is safe. It’s also important to test for radon traces too by getting in touch with a radon testing colorado company, or another in your local area. Hopefully, that will remove any traces of radon, ensuring that the property will be safe for new tenants. Those sorts of things need to be checked before flipping the house and selling it on.

That really doesn’t match my identity put forth on Rental Mindset as an investor who gets a 31% yearly return. Am I not really a real estate investor then? Just a charlatan? Am I doing something wrong?

Maximizers vs. Satisficers

I enjoy nerdy books about decision making. Like Predictable Irrational.

In The Paradox of Choice: Why More is Less, I learned about identifying people as maximizers or satisficers.

The maximizer wants the best deal possible. These are the people who go to multiple grocery stores and look up Amazon prices from the store. It doesn’t matter how good the deal is if they can get an even better deal somewhere else.

The satisficer looks until they find a deal that meets their requirements. Their criteria are more modest. They buy knowing full well there might be a better deal elsewhere. They say this and move on:

that'll do pig

If a maximizer and satisficer are shopping for the same thing, the maximizer will get the better deal.

It is apparent that the maximizer also paid a greater cost in terms of time. Depending upon how you value your time, this alone might tip the balance towards satisficers being the overall better decision makers.

But wait there’s more.

The maximizers got the better deal, but who is happier about the decision? Satisficers.

The maximizers are more likely to have buyer’s remorse. Even after they buy, they continue to comparison shop. Not just for a better deal on the item, but what else could they have used that money for?

But wait there’s more.

Decision fatigue is a real phenomenon – the more decisions you make, the worse they get.

So if you put a ton of cognitive load into comparison shopping laundry detergent, you are more likely to snap at your kids or fire off that snarky email to your annoying coworker.

snarky email

The book helped me stop trying to maximize every decision. If you are cheap, check it out.

Satisficing on a Rental Property

The turnkey approach isn’t really for maximizers. There are always better deals out there if you put in more work, including finding the deal and rehabbing it.

Some people are interested in the more passive nature of turnkey investing, but have a mental block paying market rate for a house when discounts are available elsewhere.

They take issue with the turnkey provider making a profit off of them. Why should someone make $15k off flipping a property to them? Shouldn’t they shop around and find someone willing to do it for less?

I am firmly in the satisficer camp on this one. It is ok if the turnkey provider makes money as long as I get a good enough deal (what constitutes a good enough deal changes over time).

What do you think is the right approach here?

Is my lack of pickiness about the particular rental property actually a better decision making process?

Am I really a real estate investor if I’m not hunting out the best deal for months?

Filed Under: Mindset, The Approach

Money Is a Problem to Be Solved

June 8, 2017

Money problem to be solved

Do you know anyone who let’s the smallest little problem go on for weeks?

Rather than just fixing it and moving on, they keep complaining about it every time you see them.

“Yes Aunt Linda, you already told me about your squeaky door. Would you like me to go down to the store and get some WD-40?”

Then they don’t accept help or even advice. It is almost like there needs to be something in their life to complain about. If they quickly fixed the issue, they’d just have to identify some other problem to fixate on.

Money is often the focal point.

When you get right down to it, money is just another problem that needs to be solved.

How Most People Think About Money

Money comes in, money goes out.

Two parts of the equation, yet most don’t think of it that way. Spending gets the majority of the focus.

There is only so much that can be cut. It takes money to live, even if you are able to eliminate thinking like “I work hard so I deserve this new iPhone”.

new iphone

Photo: Dan Taylor-Watt

The other end of the equation has no limit – the money coming in.

The average person believes they earn what they earn and that is that. Maybe they work a retail job and get paid a set hourly wage. Not much can be done right? Well, that doesn’t have to be the case! Plenty of people have a side hustle that brings in another income. Whether it’s using the best survey sites to participate in paid surveys or simply selling old belongings, any income is still an income.

If You Think About Money Differently…

If you treat money as just another problem to be solved, you will be able to think outside the box.

You’ll know spending isn’t the only variable that can be tweaked (although it is still important). Income can be changed as well.

Let’s take a look at a profession with an extremely fixed pay scale: teachers.

teacher stuff

Photo: Matthew

A teacher knows exactly what they will make not only this year, but 10 years from now. It is set in stone, based on their education and years of experience.

A small side hustle can have a big impact on the money problem. Not able to save even 10% of your income? How much extra work will it take to earn 10% more?

It doesn’t have to be an extra job. It can fit into your schedule.

When driving for Uber or Lyft there is an option to set where you are driving and pick up riders going the same way. You could do one ride on your way to work and one home. Or on the weekend when you are heading to the next town over to meet a friend.

It can be a hobby you enjoy doing. Love ugly Christmas sweaters? Make them year round to sell on Etsy or eBay during the holidays when all the hipsters wish to one-up their hipster friends. Alternatively, just sell any of your old belongings you no longer want; there’s a buyer for pretty much anything out there. Try classifieds sites like LeoList first, then maybe you could move on to building your own e-commerce platform.

ugly sweater

Photo: Lynn Friedman

If you like working with wood, make anything out of a wine barrel, rich people love that stuff.

wine barrel projects

Photo: Doug Fisher

Or it can be running your own small business that utilizes your skills. Tutoring, summer classes or camps, or anything to do with weddings (where prices have absolutely no reasonable boundaries).

Also, did you know that you can even get paid for surveys, lots of websites provide a service where you give your opinions in exchange for money! Yes, it is that easy! For example, if you use a particular business and have a bad or good experience then writing about it in a survey and getting paid for it seems like a no-brainer.

Once you start thinking of money as just a problem to be solved, the possibilities are endless.

Gateway to Passive Income

Passive income is the ultimate fantasy. Do something now and money just keeps coming in? Wow!

Don’t start with passive income first, it is a graduate level course. Get rich quick schemes will be a waste of your time.

Once you have some savings piling up, you can put it to work for you.

The default option is in stock market index funds. But there is a disconnect there. Yes, it may go up, but do you make the connection of your money earning more money?

My recommended way to get into passive income is purchasing a rental property. It is tangible and easy to understand.

unlocking door

Photo: Håkan Dahlström

You pay $20k for the property up front, the tenant gives you $1k a month, and you cover all expenses including hiring a property manager (around $800 a month total). These are actual numbers that are attainable no matter where you live.

No magic. You live in a house or an apartment and understand how renting or a mortgage works already. The tenant applies for the property, they go through checks like the apartment credit check, then either get accepted or rejected. It’s not hard. Housing is something everyone needs.

Once you have experience making your money work for you, you’ll see opportunities all around you. Vending machines, truck rentals, expensive equipment rental.

Before you know it you’ll be ready for the graduate level passive income course. And financially free.

It All Comes Back to Mindset

Think of money as a problem to be solved to unlock more solutions. Get a side hustle to control the income side of the equation.

Think of passive income as putting your money to work for you. Get a rental property to see it in action and prove it is possible.

How have you shifted your mindset about money?

Main photo: Steve Snodgrass

Filed Under: Mindset

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